The responsible body within the meaning of the data protection laws, in particular the EU data protection basic
regulation (DSGVO), is
Phone: +41 76 717 88 66
Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss
Confederation (Data Protection Act, DSG), every person is entitled to protection of his or her privacy and
protection against misuse of his or her personal data. The operators of these pages take the protection of your
personal data very seriously. We treat your personal data confidentially and according to the legal data
In cooperation with our hosting providers, we make every effort to protect the databases as well as possible
against unauthorized access, loss, misuse or forgery.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have
security gaps. A complete protection of data against access by third parties is not possible.
By using this website, you agree to the collection, processing and use of data in accordance with the following
description. This website can be visited without registration. Data such as pages called up or the name of the
file called up, date and time are stored on the server for statistical purposes without these data being
directly related to your person. Personal data, in particular name, address or e-mail address are collected on a
voluntary basis as far as possible. The data will not be passed on to third parties without your consent.
Processing of personal data
Personal data is all information that relates to an identified or identifiable person. A data subject is a
person about whom personal data is processed. Processing includes any handling of personal data, irrespective of
the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage,
modification, destruction and use of personal data.
We process personal data in accordance with Swiss data protection law. In addition, we process personal data -
insofar and to the extent that the EU DSGVO is applicable - in accordance with the following legal principles in
connection with Art. 6 Para. 1 DSGVO:
- lit. a) Processing of personal data with the consent of the person concerned.
- lit. b) Processing of personal data for the purpose of fulfilling a contract with the data subject and for
carrying out appropriate pre-contractual measures.
- lit. c) Processing of personal data for the fulfilment of a legal obligation to which we are subject under any
applicable law of the EU or under any applicable law of a country in which the DPA applies in whole or in part.
- lit. d) Processing of personal data to protect vital interests of the data subject or of another natural
- lit. f) Processing of personal data to safeguard the legitimate interests of us or of third parties, except
where such interests are overridden by the fundamental freedoms and rights and interests of the data subject.
Legitimate interests are in particular our commercial interest in being able to provide our website, information
security, the enforcement of our own legal claims and compliance with Swiss law.
We process personal data for as long as is necessary for the respective purpose or purposes. In the case of
longer-term storage obligations due to legal and other obligations to which we are subject, we restrict
relating to the user on the user's terminal device while he or she is using the website. Cookies make it
possible, in particular, to determine the frequency of use and the number of users of the pages, to analyse the
behaviour of page use, but also to make our offer more customer-friendly. Cookies remain stored at the end of a
browser session and can be retrieved when the user revisits the site. If you do not wish this, you should set
your internet browser to refuse to accept cookies.
services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site
http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in
the browser settings. Please note that in this case not all functions of this online offer can be used.
This website uses SSL/TLS encryption for reasons of security and to protect the transmission of confidential
content, such as the requests you send to us as the site operator. You can recognise an encrypted connection by
the fact that the address line of your browser changes from "http://" to "https://" and by the lock symbol in
your browser line.
If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
If you send us enquiries via the contact form, your details from the enquiry form, including the contact data
you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up
questions. We will not pass on this data without your consent.
If you would like to receive the newsletter offered on this website, we need an e-mail address from you as well
as information that allows us to verify that you are the owner of the e-mail address provided and that you agree
to receive the newsletter. We use these data exclusively for sending the
requested information and do not pass them on to third parties.
You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the
newsletter at any time, for example by using the "unsubscribe link" in the newsletter.
This website uses Google Conversion Tracking. If you have reached our website via an advertisement placed by
Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user
clicks on an ad served by Google. These cookies expire after 30 days and are not personally identifiable. If the
user visits certain pages on our site and the cookie hasn't expired, we and Google can tell that the user
clicked the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. As a
result, cookies cannot be tracked across the websites of AdWords customers. The information collected through
the conversion cookie is used to compile conversion statistics for advertisers who have opted in to conversion
tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page
with a conversion tracking tag. However, they do not receive any information that can be used to personally
If you do not wish to participate in tracking, you can refuse to accept cookies by changing your browser
settings to disable automatic placement of cookies or to set your browser to block cookies from the domain
Please note that you may not delete the opt-out cookies unless you wish to record measurement data. If you have
deleted all your cookies in your browser, you have to set the respective opt-out cookie again.
Use of Google Remarketing
This website uses the remarketing function of Google Inc. to present interest-based advertisements to website
visitors within the Google advertising network. A so-called "cookie" is stored in the visitor's browser, which
makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising
network. These pages may present the visitor with advertisements relating to content that the visitor has
previously viewed on sites that use Google's remarketing feature.
According to its own statements, Google does not collect any personal data during this process. If you still do
not wish to use Google's remarketing function, you can deactivate it by making the appropriate settings at
advertising via the advertising network initiative by following the instructions at
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the person
responsible for data processing on this website is located outside the European Economic Area or Switzerland,
Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are
hereinafter referred to as "Google".
We can use the statistics obtained to improve our offer and make it more interesting for you as a user. This
website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user
ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the
settings there under "My data", "personal data".
The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f DS-GVO. The IP address
transmitted by your browser in the context of Google Analytics is not merged with other data from Google. We
would like to point out that on this website Google Analytics has been extended by the code "_anonymizeIp();" in
order to ensure anonymous recording of IP addresses. As a result, IP addresses are processed in a shortened
form, so that a personal reference can be excluded. If the data collected about you contains a personal
reference, this is immediately excluded and the personal data is therefore deleted immediately.
Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your
use of the website, compiling reports on website activity and providing other services relating to website
activity and internet usage. For the exceptional cases in which personal data is transferred to the USA, Google
has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
appropriate settings on your browser, however please note that if you do this you may not be able to use the
full functionality of this website. You can also prevent the collection of data generated by the cookie and
related to your use of the website (including your IP address) to Google and the processing of this data by
Google by downloading and installing the browser plugin available at the following link: deactivate Google
You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics. This
will cause a so-called opt-out cookie to be stored on your data carrier, which prevents the processing of
personal data by Google Analytics. Please note that if you delete all cookies on your end device, these opt-out
cookies will also be deleted, which means that you will have to set the opt-out cookies again if you want to
continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/device
and must therefore be activated separately for each browser, computer or other device.
serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same
ads more than once. Google uses a cookie ID to help identify which ads are being served on which browser, and to
help prevent them from being shown more than once. Google may also use cookie IDs to track conversions related
to ad requests. This is the case, for example, when a user sees a Google Ads ad and later visits the
advertiser's website with the same browser and makes a purchase. According to Google, Google Ads cookies do not
contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google
server. By integrating Google Ads, Google receives the information that you have called up the corresponding
part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google
can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is
possible that Google will find out and save your IP address.
You can prevent this tracking procedure in various ways:
- by setting your browser software accordingly, in particular the suppression of third-party cookies means that
you will not receive any ads from third-party providers;
- by disabling cookies for conversion tracking by setting your browser to block cookies from the domain
"www.googleadservices.com", https://adssettings.google.com, although this setting will be cleared when you
delete your cookies;
- by disabling interest-based ads from the providers that are part of the self-regulatory campaign "About Ads"
via the link https://www.aboutads.info/choices, this setting will be deleted if you delete your cookies;
- by permanently disabling them in your Firefox, Internet Explorer or Google Chrome browsers at
https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to
use all functions of this offer to their full extent.
The legal basis for the processing of your data is a weighing of interests, according to which the processing of
your personal data described above is not opposed by any predominant, contrary interests on your part (Art. 6
para. 1 sentence 1 lit. f DSGVO). Further information on Google Ads by Google can be found at
https://ads.google.com/intl/de_DE/home/, and on data protection at Google in general:
https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network
Advertising Initiative (NAI) at https://www.networkadvertising.org.
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus
integrate e.g. Google Analytics and other Google marketing services into our online offer. The Tag Manager
itself, which implements the tags, does not process any personal data of the users. With regard to the
This website uses features of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA . When you access
our pages with Facebook plug-ins, a connection is established between your browser and the Facebook servers.
Data is already being transferred to Facebook in the process. If you have a Facebook account, this data can be
linked to it. If you do not want this data to be linked to your Facebook account, please log out of Facebook
before visiting our site. Interactions, in particular the use of a comment function or clicking a "Like" or
"Share" button are also passed on to Facebook. You can find out more at
This website uses features of Twitter, Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you
access our pages with Twitter plug-ins, a connection is established between your browser and the Twitter
servers. Data is already being transferred to Twitter. If you have a Twitter account, this data can be linked to
it. If you do not want this data to be linked to your Twitter account, please log out of Twitter before visiting
our site. Interactions, especially clicking a "Re-Tweet" button, are also transmitted to Twitter. You can find
out more at https://twitter.com/privacy.
Functions of the Instagram service are integrated on our website. These functions are offered by Instagram Inc,
1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account, you can link the
contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to
associate your visit to our sites with your account. We would like to point out that we, as the provider of the
pages, have no knowledge of the content of the transmitted data or its use by Instagram.
This website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court,
Mountain View, CA 94043, USA. Each time you access one of our pages that contains LinkedIn features, a
connection to LinkedIn's servers is established. LinkedIn will be notified that you have visited our sites using
your IP address. If you click on LinkedIn's "Recommend Button" and are logged into your LinkedIn account,
LinkedIn is able to track your visit to our site to you and your account. We would like to point out that we, as
the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
Newsletter - Mailchimp
The newsletters are sent via the mailing service provider 'MailChimp', a newsletter mailing platform of the US
provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the
data protection regulations of the mailing service provider here. The Rocket Science Group LLC d/b/a MailChimp
is certified under the PrivacyShield Agreement and thus offers a guarantee to comply with the European data
protection level (PrivacyShield). The mail order service provider is used on the basis of our legitimate
interests according to art. 6 para. 1 lit. f DSGVO and an order processing contract according to art. 28 para. 3
sentence 1 DSGVO.
The mail-order service provider may use the recipient's data in pseudonymous form, i.e. without allocation to a
user, to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation
of newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our
newsletter recipients to write to them itself or to pass the data on to third parties.
Newsletter via WhatsApp
You can also receive our free newsletter via the WhatsApp instant messaging service. WhatsApp is a service
provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary
of WhatsApp Inc, 1601 Willow Road, Menlo Park, California 94025, USA, both of which are hereinafter referred to
as "WhatsApp" only. Part of the processing of user data takes place on servers of WhatsApp in the USA.
However, by being certified in accordance with the EU-US Privacy Shield, WhatsApp guarantees that the data
protection requirements of the EU are also met when processing data in the USA. In addition, WhatsApp offers
further data protection information.
To receive our newsletter via WhatsApp, you need a WhatsApp user account. Details about what data WhatsApp
collects during registration can be found in the aforementioned WhatsApp privacy information.
If you then register to receive our newsletter via WhatsApp, the mobile phone number you enter during the
registration process will be processed by WhatsApp. In addition, your IP address and the date and time of your
registration are stored. As part of the registration process, your consent to receive the newsletter will be
The legal basis for the dispatch of the newsletter and the analysis is Art. 6 para. 1 lit. a.) DSGVO.
You can revoke your consent to the sending of the newsletter at any time with immediate effect in accordance
with Art. 7 para. 3 DSGVO. To do so, you must only inform us of your revocation. You can also block receipt of
the newsletter by making a setting in the WhatsApp software on your end device.
Order processing in the online shop with customer account
We process the data of our customers in accordance with the data protection regulations of the Federal Republic
of Germany (Data Protection Act, DSG) and the EU-DSGVO, within the framework of the order processes in our
online shop, in order to enable them to select and order the selected products and services, as well as to
enable payment and delivery or execution.
The processed data includes master data (inventory data), communication data, contract data, payment data and
the persons affected by the processing include our customers, interested parties and other business partners.
The processing is carried out for the purpose of providing contractual services within the operation of an
online shop, billing, delivery and customer services. For this purpose, we use session cookies, e.g. for storing
the contents of the shopping cart, and permanent cookies, e.g. for storing the login status.
The processing is based on art. 6 para. 1 lit. b (execution of order processes) and c (legally required
archiving) DSGVO. The information marked as required is required for the justification and fulfilment of the
contract. We disclose the data to third parties only within the framework of delivery, payment or within the
framework of the legal permits and obligations. The data is only processed in third countries if this is
necessary for the fulfilment of the contract (e.g. at the request of the customer for delivery or payment).
Users have the option of creating a user account, in which they can view their orders in particular. Within the
scope of registration, the required mandatory data will be communicated to the users. The user accounts are not
public and cannot be indexed by search engines, e.g. Google. If users have terminated their user account, their
data will be deleted with regard to the user account, subject to their safekeeping is necessary for reasons of
commercial or tax law in accordance with Art. 6 Para. 1 lit. c DSGVO. Data in the customer account will remain
until their deletion with subsequent archiving in case of a legal obligation. It is the responsibility of the
users to save their data in case of termination before the end of the contract.
Within the scope of registration and renewed logins and use of our online services, we store the IP address and
the time of the respective user action. The storage is based on our legitimate interests, as well as the user's
need for protection against misuse and other unauthorized use. This data will not be passed on to third parties
unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6
Para. 1 lit. c DSGVO.
Deletion is carried out after the expiry of legal warranty and comparable obligations, the necessity of keeping
the data is checked at irregular intervals. In the case of legal archiving obligations, deletion takes place
after the expiry of these obligations.
Note concerning data transmissions to the USA (United States of America)
For the sake of completeness, we would like to point out that users based in Switzerland are subject to
surveillance measures by US authorities, which generally allow the storage of all personal data from Switzerland
- which has been transferred to the USA.
This is done without any differentiation, restriction or exception based on the objectives pursued and without
any objective criterion that would make it possible to limit the access to the data by the US authorities and
their subsequent use to very specific, strictly limited purposes that could justify the access to these data as
well as the interference associated with their use. Furthermore, we would like to point out that there are no
legal remedies available in the USA for Swiss data subjects that would allow them to obtain access to the data
concerning them and to have them corrected or deleted, or that there is no effective legal protection against
general access rights of US authorities. We explicitly draw the attention of the person concerned to this legal
and factual situation in order to make an appropriately informed decision to consent to the use of their data.
We would like to point out to users residing in an EU member state that the USA does not have an adequate level
of data protection from the perspective of the European Union.
The copyrights and all other rights to content, images, photos or other files on the website belong exclusively
to the operator of this website or the specifically named rights holders. For the reproduction of all files, the
written consent of the copyright holder must be obtained in advance.
Anyone who commits a copyright infringement without the consent of the respective copyright holder may be liable
to prosecution and, if necessary, damages.
General exclusion of liability
All information on our website has been carefully checked. We make every effort to ensure that the information
we offer is up-to-date, correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled
out, which means that we cannot guarantee the completeness, correctness and topicality of information, including
journalistic and editorial information. Liability claims arising from material or non-material damage caused by
the use of the information provided are excluded, unless there is evidence of wilful intent or gross negligence.
The publisher can change or delete texts at his own discretion and without prior notice and is not obliged to
update the contents of this website. The use or access to this website is at the visitor's own risk. The
publisher, his clients or partners are not responsible for damages, such as direct, indirect, accidental, in
advance concretely to be determined or consequential damages, which are allegedly caused by the visit of this
website and therefore do not assume any liability.
The publisher also accepts no responsibility or liability for the content and availability of third-party
websites that can be accessed via external links on this website. The content of linked sites is the sole
responsibility of their operators. The publisher thus expressly distances itself from all third-party content
that may be relevant under criminal or liability law or that is contrary to public decency.
applies. If the data protection declaration is part of an agreement with you, we will inform you of the change
by e-mail or other suitable means in the event of an update.
Questions to the data protection officer
If you have any questions regarding data protection, please send us an e-mail or contact the person responsible
Horw, May 14, 2020